To assess WIC State agencies’ current landscape (i.e., practices and capacity) for collecting, analyzing, and acting upon information about the WIC Customer Experience (CX), the MEF team will conduct a web survey of all 89 WIC State agencies. We will use the results of this survey in conjunction with recent Executive Orders and literature to develop best practices for collecting and reporting on WIC CX. We will then analyze the gaps between what WIC State agencies are currently doing to collect and report on WIC CX data and those best practices. Finally, we will develop technical assistance (TA) recommendations and tools aimed at closing the gaps. This work will help FNS and WIC State agencies better serve WIC participants of all backgrounds.
